San Michele – luxury hotel

San Michele is a luxury hotel situated in Garda lake, Italy. The project consisted in branding and logo design for a business specifically operating in the HORECA sector (Hotels, Restaurants, Cafeterias). As from client’s requirements, the look and feel of the corporate identity had to appear luxurious, polished and classy, but not elaborate nor baroque. That is why the identity is buildt on a traditional gold and black color palette and typography opted in favor of a contrasted neoclassical font as Bodoni. A graceful swash enriches both the logotype and its monogram version, making the brand identity characterized and highly distinguishable.