Feral Horses – art investing

Feral Horses is an art trading platform for investors and art enthusiasts who want to enter the art market even without huge budgets that usually these kind of investments require. The project consisted in the design of the user experience (UX) and the graphic user interface (UI) according to the branding guidelines that were given in the initial brief. One of the major assets, that conveys consistency throughout all the pages, is provided by the strong hierarchies and the elements’ misalignments to the layout grid. A lot of attention was put on the responsivity issues so the platform could adapt and scale down to different screen sizes. Feral Horses is designed to look clean, minimalist, transparent, original and overall intuitive.